6 Reasons Why Cross-Platform App Development is a Preferred Choice in 2022

What do you want from your apps? The answer to this determines what kind of app you build in the future. If your answer is something like to run on every platform or to achieve maximum reach, then cross-platform app development will be your preferred choice in 2022.

Instagram, Facebook, & Walmart are some of the most successful enterprises that chose cross-platform mobile development over other options. Cross-platform app development lets you have the same codebase to target multiple devices and platforms relatively easily. It gradually extends your app with more features, functionality, and UI/UX per user requirements.

Startups and established enterprises worldwide view cross-platform app development as the ultimate option for making the most of their online presence. If you are also developing a digital presence, here are the top 6 reasons it’s a boon for business enterprises.

Faster Time to Market

The time and cost involved in developing a cross-platform app are considerably less than building native apps for each major mobile platform. So, you can bring your software idea to market more quickly, with higher quality, and at a lower cost — which puts you ahead of your competition.

A lot is involved in an app development process. The availability of multiple cross-platform frameworks and tools like React Native and Xamarin makes it easy to use one codebase to create applications that work on both iOS and Android.

The cross-platform app development process is compatible with agile and devops, so you have access to an early testing process while reducing risk and lead time to deploy updates. All of it results in faster app development cycles, thus allowing you a high-performing app in less time.

Large Market Reach

Source: Statista — App Market Worldwide

In today’s mobile environment, making your app available on multiple platforms is a great way to reach as many users as possible. In fact, according to one report, nearly two-thirds of Americans have an Android or iOS device.

As your app’s reach expands beyond that of its single-platform competitors, you stand to gain new customers and increase your brand recognition significantly. It is precious for businesses that seek growth through customer acquisition.

Quick Updates

With cross-platform development, you also get access to easy updates instead of having to release a new version every time you want to make changes. Like native apps, only the code sections that need changing are updated using this method.

You can make additions anywhere without affecting other areas of the app. Because the changes are confined to specific sections, it doesn’t take long for them to be approved by Google Play or Apple Store. Thus, you can ensure a continuous update over the app.

It proves helpful when building a project requiring regular user feedback. As mobile devices evolve and new features are added, the technology behind them has also been advancing. The process and requirements needed to create an app have also changed, which is where cross-platform comes into play.

One of the many reasons why hiring app developers with cross-platform experience is because it helps maintain customer satisfaction. They have more options on what they can do with their app while still receiving customer feedback on what they desire to see next!

Also, Read Here — What is a Mobile App Business Plan? Expert Tips to Write it For Your App Startup

Trims Development Cost

You can experience a significant reduction in development costs by choosing a cross-platform process. For example, imagine you are creating a music-based application. For it to be viable to a large audience, you can go for a native app development process over Android and iOS.

You will have to pay two teams, one team developing the Android version of the app and another group developing the iOS version of the app. A significant budget chunk goes into these two mobile versions of your application without even considering all other platforms such as Windows Phone and Blackberry, which will need their team to develop apps on those platforms.

With cross-platform development, you can use one codebase written using HTML5, which runs across all major operating systems: Android, iOS, Windows Phone 8, and Blackberry 10. Hence, when developing a cross-platform app, you need to hire mobile app developers with experience in HTML5 and popular technologies like Flutter, React, etc.

So, you save significantly over the initial budget allocation. The total time taken to develop the same product may also come down since fewer people are involved in coding or testing tasks.

Similar UI leads to High Brand Values.

Any app developer must consider cross-platform development because companies like to make their products available on as many platforms as possible. When users are familiar with how an app works on one platform, they would feel much more comfortable using it if they get ported to another platform.

The user experience (UX) and interface should be similar when you migrate your app from one platform to another because users need time before they can get used to any new UI/UX changes. It helps maintain your company’s brand values and build customer trust by providing reliable products.

Cross-platform apps share a similar UI over different platforms with minor variations necessary for OS optimization. One of the most significant advantages of this cross-platform development is that all the hard work behind developing the app doesn’t have to be redone each time a business decides to release it on a new platform. One codebase usually translates into less work and lower cost per release, which makes sense since companies want to take advantage of economies of scale while decreasing costs per unit.

Easier to Scale with the Growing Business

One of the biggest reasons startups prefer cross-platform app development over native app development is that it allows startups to gain some serious traction with fewer resources. In simpler terms, apps developed using cross-platform frameworks tend to grow faster than native apps.

As growth happens, your business will have an option to switch to another framework or hire more resources. Either way, switching shouldn’t be a problem because you will already have an existing customer base through which you can communicate updates and new app versions.

Notable cross-platform apps like Instagram and Uber were first built on the web before they became available for iOS and Android. The companies could afford such change without significant effort because they had already established themselves on the web as popular brands.

Building an app on a cross-platform framework also means you can quickly test out different functionalities before deciding which one to go ahead with. Sometimes, certain features might not work as expected, but this won’t affect the performance of other features, so you don’t need to worry about having wasted too much time developing them.

Wrapping Up

Cross-platform apps save on development costs as there is no need to create versions of one app for different devices. Moreover, technological advances have urged more individuals and companies to develop applications for staying ahead in the game.

Today you can make cross-platform apps yourself, utilizing inexpensive tools or outsourcing to a mobile app development company in India. With access to dedicated professionals at an affordable hourly rate, outsourcing can save you time and money effectively.